Breakfast Pals

Theatrical cartoon pitching Rice Krispies breakfast cereal. In this precursor of the animated television commercial, Snap, Crackle and Pop, the Rice Krispies mascots, the Breakfast Pals of the title, introduce themselves. They battle three villains, Soggy, Mushy and Toughy, across Bobby and Billy's breakfast table for control of breakfast bowls. The good guys win, of course. The "minute movie" ends with a close-up of a crackling bowl of Rice Krispies. An interesting aspect is the grey Rice Krispies box from the dark ages of package design.

Bobby, Billy, Snap, Crackle, Pop, Soggy, Mushy, Toughy

A theatrical "commercial" for Rice Krispies sponsored by the W.K. Kellogg Company.

Snap, Crackle and Pop, though three miniature characters, look little like the three sprites depicted in the later TV commercials.

Cartoon Films' roster of clients included Shell Oil and Kraft Cheese.