Jamison Handy Organization image

We Drivers

1936 (estimated) Jamison Handy Organization

Studio
Jamison Handy Organization, Inc.

Synopsis

Driving safety film sponsored by GM as part of an industry-wide safety campaign. The responsible and irresponsible impulses of drivers are represented by the animated characters Sensible Sam and Reckless Rudolph, who fight for control in a boxing match. Sam eliminates Rudolph in a knockout punch, and the referee recites safety maxims during his count.

Characters

Sensible Sam, Reckless Rudolph, Referee

Production notes

Sponsored by General Motors Corporation.

Shown in 7,000 theaters during its first 10 months of release and reportedly seen by 24 million viewers in non-commercial venues.

The film includes a Technicolor section.

Released in both 35mm and 16mm prints.

GM produced 5 million companion booklets and further disseminated the text through newspaper syndication.

Remade in 1947, 1955, 1962 and 1976.