Betty Boop Theatrical Series -Fleischer Studios
Boop was a uniquely sexualized cartoon character. Compared to her contemporaries, she was overtly female- and she appealed strongly to an adult male audience. The Production Code of 1934 imposed guidelines on what would be allowed in films, and Betty Boop was one of the biggest targets. When the code went into effect on July 1, 1934, Betty was no longer a carefree flapper, morphing into a husbandless housewife or a career girl. Her clothes became more tame and proper, her innuendos gone.
These post-34 cartoons were mild compared to her earlier appearances. Their self-conscious wholesomeness moved the aim of the series from adults to a more juvenile audience Betty became little more than a co-star to the other characters ion her films, and the decline of the series was obvious to all.
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