Synopsis for the Theatrical Short Why Man Creates, Watch Video

Legendary film title sequence designer Saul Bass' paean to the concept of creativity. A series of explorations, episodes and comments on creativity. Humor, satire and irony are combined with serious questions about the creative process and how it comes into play for different individuals. Organized into eight major sections: "the Edifice," "Fooling Around," "the Process," "Judgement," "a Parable," "Digression," "the Search" and "the Mark." Includes an animated history of the world built on ideas.

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