The Lorax Story Detail
A young boy goes to meet a ruined industrialist in a treeless wasteland and hear his tale of what happened to him. His tragic story is about how he began a thriving business with a useless fashion product (the Thneed) derived from the trees of a forest. As his business booms, the forest and its inhabitants suffer as he wantonly clearcuts without regard to the warnings of the wise old Lorax about the dire consequences of his greed. The lovable Lorax, who speaks for the trees, tries to save his forest from industry (and the greedy Once-ler), but he isn't able to.
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